lego

D&AD - Pencil
Creative Conscience - Winner

Challenge: teens struggle with perfection and identity.
Solution: every year Lego factories throw away 330,000 unique, misshapen pieces because they don't fit perfectly. We've created an anthem spot that reuses these legos to show that different can be powerful.  

ezgif.com-video-to-gif-1

my role: group concepting, manifesto, script