Rose's Portfolio

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	<title>Rose's Portfolio</title>
	<link>https://roselynpla.com</link>
	<description>Rose's Portfolio</description>
	<pubDate>Sat, 27 Jan 2024 18:47:42 +0000</pubDate>
	<generator>https://roselynpla.com</generator>
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	<item>
		<title>About</title>
				
		<link>https://roselynpla.com/About</link>

		<pubDate>Wed, 30 Jun 2021 17:30:03 +0000</pubDate>

		<dc:creator>Rose's Portfolio</dc:creator>

		<guid isPermaLink="true">https://roselynpla.com/About</guid>

		<description>
	&#60;img width="2582" height="2649" width_o="2582" height_o="2649" data-src="https://freight.cargo.site/t/original/i/8af093ebc91c32e3d37137933b371282804cc0b03f1beae28e118fe73fc3c05a/roseandbootsorange-2.jpg" data-mid="113780402" border="0"  src="https://freight.cargo.site/w/1000/i/8af093ebc91c32e3d37137933b371282804cc0b03f1beae28e118fe73fc3c05a/roseandbootsorange-2.jpg" /&#62;Roselyn&#38;nbsp;PlaCopywriter&#38;nbsp;

-Former CA public school teacher-Obsessed dog mom-Licensed manicurist (yes, really)-Avid crafter
-Lives in Portland, OR

stuff you probably care about if you’re reading this
D&#38;amp;AD x 3&#38;nbsp;
Cannes Lions x 1 The ANDY Awards x 1 (gold)Clio Awards x 1 (not gold)
Future Lions - Finalist Addy x 2 (gold + silver) &#38;nbsp;Communication Arts x 1Applied Arts x 1ADCC x 1Creative Conscience x 4Graphis x 3 (1 gold + 2 silver)The Drum x 3 (best in show)
New York Festival x 4 
Muse x 3 (2 gold + 1 platinum, top 3 in show)Vega x 2NYX Marcom x 1


As a group mentor, I’ve played a pivotal role on projects that have gone on to win at D&#38;amp;AD, One Show, Cannes Lions, etc.

press
ADWEEK, One Show - Golden Pencil, Clio Spotlight, ANDY Awards Spotlight.
 
My projects have been shown in Communication Arts Magazine, AdForum, Applied Arts Magazine, Campaign US, The Drum, Muse, Campaigns of the World, Ad Ruby, We Love Ad, Little Black Book, and Shots.
	resume
Miami Ad School. Writing instructor. 
H/L.&#38;nbsp;ACD.  Adam&#38;amp;Eve DDB. Senior.&#38;nbsp;Droga5. Mid.
MullenLowe L.A. Junior.
AKQA. Intern.Molekule. Freelance.&#38;nbsp;
Lola MullenLowe, Barcelona.&#38;nbsp;Intern.
*Prior to advertising, I spent nearly a decade teaching kindergarten, 4th grade, and high school English.&#38;nbsp;
Undergrad &#38;gt; UCSC &#38;gt;BA in EnglishGrad &#38;gt; Bethany University&#38;gt; MA in Education
Miami Ad School, San Francisco&#38;nbsp;
︎︎︎ Fluent in most Adobe programs to varying degrees.&#38;nbsp;


brands

nike. tous. mcdonald’s. toyota. molekule. oculus. levi's. UNICEF. adobe. facebook. patrón. hawaiian airlines. corona. ca avocados. two lane. huggies. red wing. the africa center. blue buffalo. chase. volvo. the knight institute. blue moon. coors. cargurus. survey monkey. EUC. reloshare. new biz.

true storiesI used to live in an Airstream by the river with my cat, Calamity Jane. The ceiling was plastered with iridescent glitter and the toilet was spray-painted gold. When it rained, I’d grab a page-turner and a hot cup of tea as the tap-tap-tapping of the water droplets hit the tin roof.

I used to live in Japan, in a tiny apartment on a hill. Even in the snow, I’d ride my bike to work. Every day, I rolled past a hot stone ramen shop named Hormone. And every day I wondered,&#38;nbsp;do the owners know how that translates?

I used to (briefly) live in a commune in Santa Cruz. I moved all my belongings in on a Friday and promptly moved out on Monday. There’s a line, and being forced to make fresh nut milk for 50 people daily crosses it.

I used to live in the capital of Brazil. Walking from my apartment to the bus stop there was a 50-50 chance an antagonistic monkey would throw an avocado at my head. People think parts of Brazil can be dangerous; they have no idea.

I used to live in a historic red Victorian on the Arcata Square. Once a brothel, our living room was adorned with a built-in Prohibition bar and the upstairs quarters were originally designed as ‘private rooms’. Because of this strange layout, it took us several months to realize that nobody knew the man who slept in the laundry room.

I used to live with two indoor chickens named Hot Wings and Nugget. The cabin had a wine barrel hot tub overlooking the San Lorenzo River. I learned a lot that year — notably that chickens make better outdoor pets.

I used to live in an art co-op with my best friend, Amy. Our SF rent was cheap because the previous tenant, an old man named Norm, had died there, leaving behind all his artistic taxidermy and nipple sculptures. Between the stuffed foxes and frequent gunshots outside our window, sleep was nearly impossible.

I used to live in a converted factory in the Mission District with my husband, Pol, and our dog, Boots. Behind the couch was a giant window perfect for people-watching. One minute you’re enjoying your coffee, watching the leaves turn... and the next, it’s Folsom Street Fair. IYKYK.

I'm currently living the dream of the '90s in Portland, OR. Subaru? Check. Carhartt overalls? Check. Yarn shop membership? Check. And yet, the locals can still tell I'm from California. Sigh.

Ruby Slippers&#38;nbsp;︎</description>
		
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	<item>
		<title>Arts + Crafts</title>
				
		<link>https://roselynpla.com/Arts-Crafts</link>

		<pubDate>Mon, 12 Sep 2022 17:37:10 +0000</pubDate>

		<dc:creator>Rose's Portfolio</dc:creator>

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		<description>Things I make other than ads: &#38;nbsp;
Knitted hats and sweaters (for humans and other creatures).

Ceramic "objects” -- their shape is often a surprise, even to me.

Coconut wax candles for pals only. Selling strangers fire is too precarious.

Garments and quilts, tiny felted animals, linocut prints, shibori, and woven textiles.

Sometimes my projects work out. Sometimes they don’t. I’m just in it for the mess.

︎︎︎&#38;nbsp;Click below to see slideshow. Click ︎ to see more.


&#60;img width="2084" height="1563" width_o="2084" height_o="1563" data-src="https://freight.cargo.site/t/original/i/ef7f9157cc1574c0bd6b83f632e7e304c329a135c5e347539cd1afee0c6381ea/bookcrafts-58.png" data-mid="187309656" border="0"  src="https://freight.cargo.site/w/1000/i/ef7f9157cc1574c0bd6b83f632e7e304c329a135c5e347539cd1afee0c6381ea/bookcrafts-58.png" /&#62;
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(If it’s not abundently clear by now, I was raised by hippies in the woods.)


</description>
		
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	<item>
		<title>Home</title>
				
		<link>https://roselynpla.com/Home</link>

		<pubDate>Wed, 13 Oct 2021 16:30:51 +0000</pubDate>

		<dc:creator>Rose's Portfolio</dc:creator>

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		<description></description>
		
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	<item>
		<title>01</title>
				
		<link>https://roselynpla.com/01</link>

		<pubDate>Wed, 30 Jun 2021 17:30:02 +0000</pubDate>

		<dc:creator>Rose's Portfolio</dc:creator>

		<guid isPermaLink="true">https://roselynpla.com/01</guid>

		<description>&#60;img width="1783" height="2500" width_o="1783" height_o="2500" data-src="https://freight.cargo.site/t/original/i/f967f91d738f5021e013d97c1863476d58fea7d0a915c9a7ec173058645298c6/R6.jpg" data-mid="112737804" border="0"  src="https://freight.cargo.site/w/1000/i/f967f91d738f5021e013d97c1863476d58fea7d0a915c9a7ec173058645298c6/R6.jpg" /&#62;


	Nike
Barcelona Women’s Half-Marthon
︎︎︎Running 21k isn't easy, but strong women aren’t built for easy.


&#60;img width="1783" height="2500" width_o="1783" height_o="2500" data-src="https://freight.cargo.site/t/original/i/18f10fbdafb38f7625f5d88fa179840616fa4a618f091308fa86b2790e5ce342/R1.jpg" data-mid="113170001" border="0"  src="https://freight.cargo.site/w/1000/i/18f10fbdafb38f7625f5d88fa179840616fa4a618f091308fa86b2790e5ce342/R1.jpg" /&#62;
</description>
		
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	<item>
		<title>02</title>
				
		<link>https://roselynpla.com/02</link>

		<pubDate>Wed, 30 Jun 2021 17:30:03 +0000</pubDate>

		<dc:creator>Rose's Portfolio</dc:creator>

		<guid isPermaLink="true">https://roselynpla.com/02</guid>

		<description>&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c1b8971228032a25a71c2d1bdd3ad71148ad623052e06bd54f098a8260d77723/TAC_01.jpg" data-mid="113320645" border="0"  src="https://freight.cargo.site/w/1000/i/c1b8971228032a25a71c2d1bdd3ad71148ad623052e06bd54f098a8260d77723/TAC_01.jpg" /&#62;


	The Africa Center
Home is Here
︎︎︎Home isn’t just where we’re from, it’s a feeling.

The Africa Center’s debut project. Our team created a short film, IG stickers, and an interactive filter.

Click here to see the filter in use.Droga5&#38;nbsp;

CD: Courtney Richardson
Creatives: Me // Martha Gill 
Gabe Santana // Germany Lancaster


	Press

(Muse by CLIO): As Juneteenth Arrives, Harlem's The Africa Center, Says 'Home Is Here'(Shots): Droga5 Establishes Home Is Here for The Africa Center(Little Black Book): Droga5 Captures Home Away From Home for The Africa Center's Juneteenth Campaign(Ad Age): Here's What Agencies Have Planned for Juneteenth(AdWeek): The Africa Center’s First Campaign Pays Loving Tribute to Black Culture.

︎︎︎ Reposted by Lupita Nyong’o, Cynthia Erivo, and Hank Willis Thomas.&#38;nbsp;︎


	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fac269ada88eac71f64af445698e887d2674560dba4057af4861010a26373987/TAC_18.jpg" data-mid="113320664" border="0"  src="https://freight.cargo.site/w/1000/i/fac269ada88eac71f64af445698e887d2674560dba4057af4861010a26373987/TAC_18.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/29a81d9e10ab6cb8674ce687f16f0cc2756869b14b0ac7a05197eb29d34f9861/TAC_02.jpg" data-mid="113320647" border="0"  src="https://freight.cargo.site/w/1000/i/29a81d9e10ab6cb8674ce687f16f0cc2756869b14b0ac7a05197eb29d34f9861/TAC_02.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3ba56bce7eea9ae621b6f4b8fdbff79cddc028e1f383b9323da32d7fc414f555/TAC_07.jpg" data-mid="113320654" border="0"  src="https://freight.cargo.site/w/1000/i/3ba56bce7eea9ae621b6f4b8fdbff79cddc028e1f383b9323da32d7fc414f555/TAC_07.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3775a707c5834507737b65c15685ac8cfb8b77a92f664398d308fb74f005e55a/TAC_06.jpg" data-mid="113320653" border="0"  src="https://freight.cargo.site/w/1000/i/3775a707c5834507737b65c15685ac8cfb8b77a92f664398d308fb74f005e55a/TAC_06.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5da243984db1a37e0a3554b6d1b1cf0c42b1dbbc5a3b6f1cb3cd78a69b4b0390/TAC_10.jpg" data-mid="113320657" border="0"  src="https://freight.cargo.site/w/1000/i/5da243984db1a37e0a3554b6d1b1cf0c42b1dbbc5a3b6f1cb3cd78a69b4b0390/TAC_10.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/40624c5125bc4d360268ecf172957320cf797e62874484246a97e68af56c27f7/TAC_21.jpg" data-mid="113320668" border="0"  src="https://freight.cargo.site/w/1000/i/40624c5125bc4d360268ecf172957320cf797e62874484246a97e68af56c27f7/TAC_21.jpg" /&#62;
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	<item>
		<title>03</title>
				
		<link>https://roselynpla.com/03</link>

		<pubDate>Wed, 30 Jun 2021 17:30:02 +0000</pubDate>

		<dc:creator>Rose's Portfolio</dc:creator>

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		<description>Hawaiian Airlines &#124; Beach Pic

	Hawaiian Airlines
Hawai’i for Real 
︎︎︎Maybe it’s time to go to Hawai’i… for real.

COVID-19 dramatically impacted our lives. After months of lockdowns, even the sanest among us began to lose it, hallucinating about being on the sandy beaches of Hawai'i.


	MullenLowe L.A.&#38;nbsp;
CD: Matt Rogers
Creatives: Bryan Allman // Me


Hawaiian Airlines &#124; Computer


Hawaiian Airlines &#124; Greeting Card


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		<title>04</title>
				
		<link>https://roselynpla.com/04</link>

		<pubDate>Sat, 27 Jan 2024 18:47:42 +0000</pubDate>

		<dc:creator>Rose's Portfolio</dc:creator>

		<guid isPermaLink="true">https://roselynpla.com/04</guid>

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	CarGurus
︎︎︎Your car. Your way.
What if everything went your way? 
Ha, sorry. Your way ends at the driveway.
	Adam&#38;amp;Eve DDB
CD: Sian Coole
Creatives: Aidan Zecchel // Me


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	<item>
		<title>05</title>
				
		<link>https://roselynpla.com/05-1</link>

		<pubDate>Wed, 10 May 2023 21:34:50 +0000</pubDate>

		<dc:creator>Rose's Portfolio</dc:creator>

		<guid isPermaLink="true">https://roselynpla.com/05-1</guid>

		<description>&#60;img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/5815e835d07bdb86177590e57a1bea3a67261ee55bffb3c88aa9a5bc72cd1a77/Creative-Business-Transformation.jpg" data-mid="180069567" border="0"  src="https://freight.cargo.site/w/1000/i/5815e835d07bdb86177590e57a1bea3a67261ee55bffb3c88aa9a5bc72cd1a77/Creative-Business-Transformation.jpg" /&#62;


	ReloShare 
Alias Hotels

︎︎︎There’s nothing more powerful than a name.

	DDB SF
ECD: Ben Wolan
CD: Jo Cresswell
Creatives: Aidan Zecchel // Me &#38;nbsp;// Oskars Trinitis
 

︎︎︎ Case Study Film


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	<item>
		<title>06</title>
				
		<link>https://roselynpla.com/06-1</link>

		<pubDate>Wed, 10 May 2023 21:16:19 +0000</pubDate>

		<dc:creator>Rose's Portfolio</dc:creator>

		<guid isPermaLink="true">https://roselynpla.com/06-1</guid>

		<description>


	EUC
Super Power Saver
(A.K.A Greg)


︎︎︎ “Saving power is a superpower.”

Greg isn’t your typical superhero. He can’t fly, lift cars, or harness the elements... but he can sign up for Power Saver Rewards, which makes him truly heroic to his community.&#38;nbsp;


	DDB SF
ECD: Ben Wolan
CD: Jo Cresswell
Creatives: Chris Park // Me
 

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	<item>
		<title>07</title>
				
		<link>https://roselynpla.com/07-1</link>

		<pubDate>Wed, 30 Jun 2021 17:47:23 +0000</pubDate>

		<dc:creator>Rose's Portfolio</dc:creator>

		<guid isPermaLink="true">https://roselynpla.com/07-1</guid>

		<description>


	Patrón Tequila
Holiday 2020
︎︎︎Say it with Patrón

Don’t know how to put into words what your loved ones mean to you? Don’t. Let your gift do the talking.


	MullenLowe L.A.&#38;nbsp;CD: Scott Model // Patrick SimkinsCreatives: Me // Jessica Nugent


Roselyn Pla · 30 Spotify Speaks For Itself Holiday

 ·
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