California Avocado Commission
︎︎︎The best avocados have California in them.
During the pandemic, a record number of vacationers rented RVs and flocked to California, seeking the beauty (and safety) of the great outdoors.
In response to this cultural phenomenon, California Avocados leaned into our expertise as locals to create a series of films that work together to help guide tourists away from big tourist traps and send them towards lesser-known gems.
Not only do these films show tourists the beauty of our state by showcasing unique locations, but they also provide avocado-forward recipes easy enough to cook on the campfire. There’s nothing more “California” than that.
CD: Scott Model
ACD: Sean Wright
Creatives: Robyn Yeh // Me
Completely unrelated, but we also made this fun avocado merch. ︎︎︎