Roselyn Pla

California Avocado Commission 

︎︎︎The best avocados have California in them. 

When asked to create a series of recipe spots, Robyn and I immediately thought, “It’s COVID. People are traveling recreationally all across CA. Let’s create a series of road trip videos that work together to guide adventurers to the best secret spots and provide simple recipes they can make outdoors.”

MullenLowe L.A

CD: Scott Model
ACD: Sean Wright
Creatives: Robyn Yeh // Me

︎︎︎ That’s not entirely true. First we thought, “LET’S HACK CAMEO.” Turns out that’s illegal, so then we pivoted to travel videos.