Roselyn Pla

Copywriter

-Former CA public school teacher
-Obsessed dog mom
-Licensed manicurist (yes, really)
-Avid crafter
-Elite plant propagator
-Lives in Portland, OR

stuff you probably care about if you’re reading this

D&AD x 3
Canne Lions x 1
The ANDY Awards x 1 (gold)
Clio Awards x 1 (not gold)
Future Lions - Finalist
Addy x 2 (gold + silver)
Communication Arts x 1
Applied Arts x 1
ADCC x 1
Creative Conscience x 4
Graphis x 3 (1 gold + 2 silver)
The Drum x 3 (best in show)
New York Festival x 4
Muse x 3 (2 gold + 1 platinum, top 3 in show)
Vega x 2
NYX Marcom x 1
Communication Arts x 1

As a group mentor, I’ve played a pivotal role on projects that have gone on to win at D&AD, One Show, Canne Lions, etc.

press

ADWEEK, One Show - Golden Pencil, Clio Spotlight, ANDY Awards Spotlight.

My projects have been shown in Communication Arts Magazine, AdForum, Applied Arts Magazine, Campaign US, The Drum, Muse, Campaigns of the World, Ad Ruby, We Love Ad, Little Black Book, and Shots.

resume

Miami Ad School. Writing instructor.
Adam&Eve DDB. Senior.
Droga5. Mid.
MullenLowe L.A. Junior.
AKQA. Intern.
Molekule. Freelance.
Lola MullenLowe, Barcelona. Intern.

*Prior to advertising, I taught (kindergarten, 4th grade, and high school English) for nearly a decade.

Undergrad > UCSC >BA in English
Grad > Bethany University> MA in Education
Miami Ad School, San Francisco

︎︎︎ Fluent in most Adobe programs to varying degrees.

brands

nike. tous. mcdonald’s. toyota. molekule. oculus. levi's. UNICEF. adobe. facebook. patrón. hawaiian airlines. corona. ca avocados. two lane. huggies. red wing. the africa center. blue buffalo. chase. volvo. the knight institute. blue moon. coors. cargurus. survey monkey. EUC. reloshare. new biz.

true stories

I used to live in an Airstream by the river with my cat, Calamity Jane. The ceiling was plastered with iridescent glitter and the toilet was spray-painted gold. When it rained, I’d grab a page-turner and a hot cup of tea as the tap-tap-tapping of the water droplets hit the tin roof.

I used to live in Japan, in a tiny apartment on a hill. Even in the snow, I’d ride my bike to work. Every day, I rolled past a hot stone ramen shop named Hormone. And every day I wondered, do the owners know how that translates?

I used to (briefly) live in a commune in Santa Cruz. I moved all my belongings in on a Friday and promptly moved out on Monday. There’s a line, and being forced to make fresh nut milk for 50 people daily crosses it.

I used to live in the capital of Brazil. Walking from my apartment to the bus stop there was a 50-50 chance an antagonistic monkey would throw an avocado at my head. People think Brazil can be dangerous; they have no idea.

I used to live in a historic red Victorian on the Arcata Square. Once a brothel, our living room was adorned with a built-in Prohibition bar and the upstairs quarters were originally designed as ‘private rooms’. Because of this strange layout, it took us several months to realize that nobody knew the man who slept in the laundry room.

I used to live with two indoor chickens named Hot Wings and Nugget. The cabin had a wine barrel hot tub overlooking the San Lorenzo River. I learned a lot that year — notably that chickens make better outdoor pets.

I used to live in an art co-op with my best friend, Amy. Our SF rent was cheap because the previous tenant, an old man named Norm, had died there, leaving behind all his artistic taxidermy and nipple sculptures. Between the stuffed foxes and frequent gunshots outside our window, sleep was nearly impossible.

I used to live in a converted factory in the Mission District with my husband, Pol, and our dog, Boots. Behind the couch was a giant window perfect for people-watching. One minute you’re enjoying your coffee, watching the leaves turn... and the next, it’s Folsom Street Fair. IYKYK.

I'm currently living the dream of the '90s in Portland, OR. Subaru? Check. Carhartt overalls? Check. Yarn shop membership? Check. And yet, the locals can still tell I'm from California. Sigh.